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  Honda Motorcycle & Scooter India Pvt. Ltd.  
 

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100% subsidiary of Honda Motor Company, Japan – the World’s No.1 two-wheeler company. Honda started Indian 2Wheeler operations in May 2001. In the 16 years since then, Honda has grown to become India’s 2nd largest two-wheeler company with over 30 million happy customers in India. Today, every 6 seconds a new customer joins the fast expanding Honda family in India.

April - June, 2017-18 performance: Starting FY’17-18 with a bang, Honda 2Wheelers India sold a total of 1,560,340 units in April-June 2017 with a solid 21% growth over April-June 2016.
On the domestic front, Honda sold a total of 1,062,113 units with 19% growth – more than double the 8% growth of domestic industry in April-June 2017. Honda’s accelerated growth made it the Highest Market share Gainer with 3% gains (30% in domestic market) and Highest Volume Gainer of industry (More than 68% of new industry volumes are now coming from Honda alone).
Honda’s automatic scooter sales grew 22% to 973,725 units. Creating new records, Honda 2Wheelers India also created new records by becoming the NEW No. 2 brand in domestic motorcycle segment. Honda’s motorcycle sales grew 15% from 440,760 units to 504,753 units in YTD basis. On the exports front too, Honda’s two-wheelers exports zoomed by 44% to 81,862 units in April-June, 2017.

FY’2016-17 SALES PERFORMANCE:
Honda 2Wheelers India created a new world record and became the First 100% two-wheeler subsidiary of Honda Motor Company, Japan to cross 5 million sales landmark in a single fiscal year!
Honda’s total sales grew at 12% to all time high total of 5,008,230 units over 4,483,495 units sold in FY’15-16. Honda’s total automatic scooter sales crossed 3 million mark (3,351,576 units) for the first time ever with 16% growth. Additionally, Honda’s exports grew by an overwhelming 42% to 283,163 units in FY’16-17 despite export industry de-growing by -6% in the same period.

CURRENT PRODUCTION:
Honda started production in 2001 from its first plant of 1.65 million unit capacity in Haryana. In 2011, Honda expanded to 2nd plant in Rajasthan with 1.2 million annual capacity. In 2013, came the 3rd plant in Southern state of Karnataka with 18 lac annual capacity. Continuing to rapidly expand to meet demand, Honda inaugurated its new 4th plant- a scooter-only plant in India in Gujarat with 1.2 million units annual production capacity.
Overall, this took Honda’s total production capacity to 5.8 million units by FY’16-17. In mid of 2017, Honda has planned additional 0.6 million units line expansion which will take total capacity to 6.4 million units in FY’2017-18.

HONDA 2WHEELERS INDIA ANNUAL PRODUCTION CAPACITY:

  1st plant
Manesar, Haryana
ATSC + MC
2nd plant
Tapukara, Rajasthan
ATSC + MC
3nd plant
Narsapura, Karnataka
ATSC + MC
4th Plant
Vithalapur, Gujarat
ONLY ATSC
Cumulative
Annual production
capacity
Product mix ATSC + MC ATSC + MC ATSC + MC ATSC only -
Till FY’2010-11 1.6M units -- -- -- 1.6M units
FY’2011-12 1.6M units 1.2M units -- -- 2.8M units
FY’2013-14 1.6M units 1.2M units 1.8M units -- 4.6M units
FY’15-16 1.6M units 1.2M units 1.8M units 0.6M units 5.4M units
FY’16-17 1.6M units 1.2M units 1.8M units 1.2M units 5.8M units
* ATSC - Automatic scooters, MC - motorcycles

NETWORK:
Honda 2Wheelers network closed at 5,200 mark ending FY’16-17. Aggressively expanding its network footprint, Honda will add 500 new touch-points in the current FY’2017-18 with special focus on semi-urban and rural areas.

DIRECT OFFICES:
With its new corporate office in Gurgaon, Honda has streamlined its strategic planning under one roof. Parallelly, penetrated its direct office presence from its 5 regional offices to 12 zonal offices for amassing local market intelligence, strategizing, and implementing regional approach faster. The 12 zonal offices are located at Chennai, Raipur, Ahmedabad, Bhopal, Patna, Jaipur, Nagpur, Mohali, Hyderabad, Bhubaneswar, Varanasi & Coimbatore.

FUN EXPANSION:
From one decade, Honda has initiated and expanded on popular fun initiatives from grass-root level (Gymkhana and Honda Ten 10 Racing Academy) to giving national level exposure (Honda One Make Race) to taking Indian racers to global racing platforms (Asia Road Racing Championship). Additionally, Honda has introduced 4 global high-performance fun bikes (CB 1000R, CBR 1000RR Fireblade, CBR 650F, Goldwing 1800L, CRF 1000L Africa Twin).

SAFETY PROMOTION:
Honda has educated over 11.9 lac individuals of all age groups on safety riding activity with special focus on empowering females & kids. Honda 2Wheelers India has adopted 11 Traffic Training parks in Chandigarh, Jaipur, Bhubaneswar, Cuttack, Yeola, Hyderabad, Indore, Ludhiana, two in Delhi and Coimbatore.

AWARDS:
In its 16 years journey, Honda 2Wheelers India has won more than 110 prestigious awards. In FY 2016-17, Honda’s products including CB Hornet 160R, NAVi have already won hearts of customers. Brand Honda has been recognized as Two-Wheeler Manufacturer of the Year (Bike India for 4th straight year) and is ranked 49th position in the recently concluded Brand Equity’s (The Economic Times) Most Trusted Brands 2016. Additionally, Brand Honda won the Best PR & Communications Team (NAVi Launch) at the NDTV Car & Bike awards.

PRODUCT PORTFOLIO:
  Segment Models Engine
Manufacturing New segment NAVI 110cc
ATSC Activa-i 110cc
Dio
Activa 3G
Aviator
Activa 125 125cc
MC CD 110 Dream 110cc
Dream Neo
Dream Yuga
Livo
CB Shine 125cc
CB Shine SP
CB Unicorn 150cc
CB Unicorn 160 160cc
CB Hornet 160R
CKD Fun Bikes CBR 650F 650cc
Africa Twin (booking open) 1000cc
CBU CB 1000R 1000cc
CBR 1000RR
Goldwing 1800cc