Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100% subsidiary of Honda Motor Company, Japan – the World’s No.1 two-wheeler company. Honda started Indian 2Wheeler operations in May 2001. In the 15 years since then, Honda has grown to become the second largest two-wheeler company in India with over 26 million happy customers in India. Today, every 7 seconds a new customer joins the fast expanding Honda family in India.
Growth: Starting FY’16-17 on high note, Honda 2Wheelers India set the pace of industry in the first quarter with a stellar 22% growth, compared to 14% growth of domestic industry. Honda’s performance stood out as it reinforced its position as both the Highest market share gainer (gaining over 2% market share to 27%) and Highest volume gainer of the Industry (alone Honda added 223,612 units - the highest number of incremental volumes added by a single player to the industry).
In automatic scooter segment, Honda’s market share has now reached 58%.
Continuing to post positive growth for every consecutive year in its 15 years of Indian operations, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) closed FY’2015-16 with a bang. Honda’s total sales for the fiscal stood at 4,483,459 two-wheelers while domestic sales closed at 4,283,345 units as Honda’s all 3 existing plants in India continued to run on peak capacity. Creating a new high, Honda’s 2wheeler exports crossed the 2 lac mark (200,114 units) for the first time ever in fiscal year 2015-16!
Current Production: Honda started production in 2001 from its first plant of 1.6 million units capacity at Manesar (Haryana). In 2011, Honda expanded to 2nd plant of 1.2 million units at Tapukara (Rajasthan). This was followed by 3rd plant of 1.8 million units annual capacity at Narsapura (Karnataka) in 2013. All three plants are currently running on full capacity.
Foreseeing future increase in customer demand for automatic scooters, Honda inaugurated its new 4th plant in India at Vithalapur (Mandal Taluka, Gujarat). Entailing investment of INR 1,100 Crore, the green-field project is unique as Honda’s only scooter plant in India. The first line started operations in February 2016 and in just four months, the 2nd line of additional 0.6 million units capacity started operations in June’16 making this the ‘fastest ever capacity creation by Honda 2Wheelers India. Overall, this takes Honda’s total production capacity to 5.8 million units - 1.6 million units (1st plant), 1.2 million units (2nd plant), 1.8 million units (3rd plant) & 1.2 million units (4th plant).
Network: With new speed, Honda is adding approximately 2 new touch-points every day. Adding 850 new touch-points, Honda 2Wheelers expanded its network to 4,500+ mark ending FY’15-16. Aggressively expanding our network footprint, with special focus on semi-urban and rural areas, we aim to cross 5300 outlets by current fiscal end.
Direct Offices: With its new corporate office in Gurgaon, Honda has streamlined its strategic planning under 1 roof. Parallelly, penetrated its direct office presence from its 5 regional offices to 11 zonal offices for amassing local market intelligence, strategizing, and implementing regional approach faster. The 11 zonal offices are located at key cities – Chennai, Raipur, Ahmedabad, Bhopal, Patna, Jaipur, Nagpur, Mohali, Hyderabad, Bhubaneswar & Varanasi.
Fun Expansion: Honda is proud to be the industry first to promote fun, safety and environment in India. Honda is proud to be the industry first to promote fun, safety and environment in India. For 9 years, Honda has initiated and expanded on popular fun initiatives from grass-root level (Gymkhana and Honda Ten 10 Racing Academy) to giving national level exposure (Honda One Make Race) to taking Indian racers to global racing platforms (Dream Cup and Asia Road Racing Championship). Additionally, Honda has introduced 4 global high-performance fun bikes in India. These include – CB 1000R, CBR 1000RR Fireblade, VT 1300CX and Goldwing 1800L.
Safety Promotion: Honda has educated over 9 lac individuals of all age groups on safety riding activity with special focus on empowering females and kids. Additionally Honda 2Wheelers India has adopted ten Traffic Training parks in Chandigarh, Jaipur, Bhubaneswar, Cuttack, Yeola- Nashik, Hyderabad, Indore, Ludhiana and two in Delhi where it has trained over 3 lac people on safe riding.
Awards: In its 15 years journey in India, Honda 2Wheelers has won more than 100 prestigious awards.
In FY 2015-16, Honda’s products have already won hearts of customers and critics alike including 4 JD Power awards. Honda’s 110cc motorcycle Livo is recognized as the “Motorcycle of the Year up to 110cc” by NDTV Car & Bike Awards. CB Unicorn 160 was recognized as “Motorcycle of the Year up to 180cc” by NDTV Car & Bike Awards. Honda’s flagship CBR 650F won accolades as Auto X Best of 2015 ‘Mega Test’ and the India Superbike Award by EVO India.
Additionally, Brand Honda won the Reader Digest’s Trusted Brand in 2Wheeler category, 2Wheeler Manufacturer of the Year (NDTV Car & Bike awards), Brand Excellence Award in Automotive Sector – 2Wheelers (ABP News) and Quality Brands 2015-17 (Quality Brands 2015-16).