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Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100% subsidiary of Honda Motor Company, Japan - the World’s No.1 two-wheeler company. Honda started its Indian two-wheeler operations in May 2001. In the 17 years since then, Honda has grown to become India’s 2nd largest two-wheeler company with over 36 million happy customers. Today, every 5 seconds a new customer joins the fast expanding Honda family.
APRIL YTD PERFORMANCE:
Honda 2Wheelers India registered its highest ever sales, growing by 18% from 5,78,777 units in April 2017 to 6,81,888 units in April 2018. Both Honda’s scooter and motorcycle sales are at highest ever in the start of FY’2018-19. Creating new benchmark of scooterization, Honda breached the 4 lac scooter sales mark in single month for first time. Scooter sales sky-rocketed by 15% from 3,68,550 units in April’17 to 4,23,527 units in April’18. Honda’s motorcycles sales too breached the 2 lac unit mark for the first time, growing 16% from 1,83,182 units in April’17 to 2,12,284 units in April’18.
FY’2017-18 SALES PERFORMANCE:
Continuing its upward sales momentum, Honda 2Wheelers India created a new record and became the First two-wheeler company in the world to add 1 million plus incremental customers in a single fiscal! Honda’s total sales grew at 22% to an all-time high total of 6,123,886 units over 5,008,220 units sold in FY’16-17. Additionally, Honda’s exports grew by an overwhelming 23% to breach the 3 lac for the first time at 348,643 units.
CURRENT PRODUCTION:
Honda started production in 2001 from its first plant of 1.65 million unit capacity in Haryana. In 2011, Honda expanded to 2nd plant in Rajasthan with 1.2 million annual capacity. In 2013, came the 3rd plant in Southern state of Karnataka with 18 lac annual capacity. Continuing to rapidly expand to meet demand, Honda inaugurated its new 4th plant- a scooter-only plant in India in Gujarat with 1.2 million units annual production capacity.
Further strengthening its ‘Make in India’ resolve, Honda invested in a new line at the Karnataka plant of additional 0.6 million units. Overall, this takes Honda’s total production capacity to 6.4 million units by FY’17-18.
HONDA 2WHEELERS INDIA ANNUAL PRODUCTION CAPACITY:
| |
1st plant
Manesar, Haryana
ATSC + MC |
2nd plant
Tapukara, Rajasthan
ATSC + MC |
3nd plant
Narsapura, Karnataka
ATSC + MC |
4th Plant
Vithalapur, Gujarat
ONLY ATSC |
Cumulative
Annual production
capacity |
| Product mix |
ATSC + MC |
ATSC + MC |
ATSC + MC |
ATSC only |
- |
| Till FY’2010-11 |
1.6M units |
-- |
-- |
-- |
1.6M units |
| FY’2011-12 |
1.6M units |
1.2M units |
-- |
-- |
2.8M units |
| FY’2013-14 |
1.6M units |
1.2M units |
1.8M units |
-- |
4.6M units |
| FY’15-16 |
1.6M units |
1.2M units |
1.8M units |
0.6M units |
5.4M units |
| FY’16-17 |
1.6M units |
1.2M units |
1.8M units |
1.2M units |
5.8M units |
| FY’17-18 |
1.6M units |
1.2M units |
2.4M units |
1.2M units |
6.4M units |
* ATSC - Automatic scooters, MC - motorcycles
NETWORK:
With new speed, Honda is adding approximately 2 new touch-points every day. With special focus on semi-urban and rural areas, Honda 2Wheelers India added more than 500+ new touch-points in the last fiscal, taking Honda’s total network count to 5,750 touchpoints by end of FY’17-18.
DIRECT OFFICES:
With its new corporate office in Gurgaon, Honda has streamlined its strategic planning under one roof. Parallelly, penetrated its direct office presence from its 5 regional offices to 16 zonal offices for amassing local market intelligence, strategizing, and implementing regional approach faster. The 16 zonal offices are located at Chennai, Raipur, Ahmedabad, Bhopal, Patna, Jaipur, Nagpur, Mohali, Hyderabad, Bhubaneswar, Varanasi, Coimbatore, Ranchi, Lucknow Vijayawada and Rajkot.
FUN EXPANSION:
From one decade, Honda has initiated and expanded on popular fun initiatives from grass-root level (Honda Ten 10 Racing Academy) to giving national level exposure (Honda One Make Race) to taking Indian racers to global racing platforms (Asia Road Racing Championship). Additionally, Honda has introduced 5 global high-performance fun bikes (CB1000R, CBR1000RR Fireblade, CBR650F, Gold Wing 1800L, CRF 1000L Africa Twin).
SAFETY PROMOTION:
Honda has educated more than 18 lac individuals of all age groups on safety riding activity with special focus on empowering females & kids. Honda 2Wheelers India has adopted 12 Traffic Training parks in Chandigarh, Jaipur, Bhubaneswar, Cuttack, Yeola, Hyderabad, Karnal, Indore, Ludhiana, Coimbatore, two in Delhi.
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